ROVE is a mid-scale hotel chain that was a game changer to the the budget hotel scene in Dubai.
"Less is More" would be the ROVE Lifestyle, where comfort and practicality blend into an elegant receiving ambience in the heart of Dubai city. The general mood is timeless in its elegance, natural in its usage of progressive materials that express the speed of an urban lifestyle.
Our design concept for the ROVE chain of budget hotels was guided by four principles:
To capture the essence of Dubai
To revisit Arabic heritage
To reflect youth and vitality
To incorporate an industrial twist